Get the Word Out for Age-Related Macular Degeneration Awareness Month
As of 2021, approximately 11 million adults over the age of 55 in the US are affected by age-related macular degeneration (AMD), which is the leading cause of blindness in older individuals. This number is expected to reach 22 million by 2050. However, if AMD is detected early and properly managed, patients have a good chance of preserving their vision. As such, education and awareness are crucial for fighting against blindness.
February is Age-Related Macular Degeneration Awareness Month, and it serves as a natural opportunity for both practitioners and patients to get the word out about AMD symptoms and risks. This year, the American Society of Retina Specialists (ASRS)has prepared several resources that will be released throughout the month to help educate and engage the public. These resources include:
- A new featured story about a patient with dry AMD who, using an Amsler grid at home, was able to quickly detect the symptoms of wet AMD. By knowing the risks and symptoms, the patient was able to get an early diagnosis and immediate treatment, thereby preserving her vision.
- New “Eye to Eye” videos on the ASRS YouTube channel about the risk factors, symptoms, diagnosis, and treatment of AMD.
- A new and easy-to-understand AMD infographic, featuring visual representations of symptoms, risk factors, and preventive measures.
- New episodes of the “Retina Health for Life” audio and video podcasts, which will address advances in imaging and treatment of AMD, as well as treatment burden. The podcasts are available on the ASRS website. Audio podcasts are also available on Amazon Music, Apple Podcasts, Google Podcasts, Spotify, and other podcast platforms.
- A steady stream of posts on Facebook and Twitter all month long featuring the above content as well as calls to action emphasizing the importance of early diagnosis and finding a retina specialist.
Practitioners and patients can help further the cause by following the ASRS on Facebook and/or Twitter, and liking and sharing these posts on your social media feeds. For ASRS-registered practices, ASRS has also prepared customizable press templates for news releases that can be shared with local media outlets, as well as tips for how to pitch a story to the news.
To learn more about AMD symptoms, risk factors, early diagnosis, and treatment in the Austin, Texas, area, contact Austin Retina Associates today.
